HEY! I’m INÊS
I believe aesthetics
follow purpose,
I believe aesthetics
follow purpose,
not the other way around.
not the other way around.
Hey! That’s me.
Before I ever became a UX/UI designer, I was already observing people in shops, in conversations, in the small cues that reveal what someone needs. That curiosity for human behaviour became the way I design today: with purpose and empathy.
I’ve always lived between the digital and the handmade. I use Figma even for personal projects: from meaningful gifts to planning my own wedding, blending design, craft and storytelling into work that feels thoughtful and alive.
I also write poetry since I was a kid and it taught me to translate emotion into shape and language. That’s the sensitivity I try to bring into digital experiences: making them make sense and feel right to people.
I’ve always lived between the digital and the handmade. I use Figma even for personal projects: from meaningful gifts to planning my own wedding, blending design, craft and storytelling into work that feels thoughtful and alive.
I also write poetry since I was a kid and it taught me to translate emotion into shape and language. That’s the sensitivity I try to bring into digital experiences: making them make sense and feel right to people.
Hey! That’s me.
Before I ever became a UX/UI designer, I was already observing people in shops, in conversations, in the small cues that reveal what someone needs. That curiosity for human behaviour became the way I design today: with purpose and empathy.
I’ve always lived between the digital and the handmade. I use Figma even for personal projects: from meaningful gifts to planning my own wedding, blending design, craft and storytelling into work that feels thoughtful and alive.
I also write poetry since I was a kid and it taught me to translate emotion into shape and language. That’s the sensitivity I try to bring into digital experiences: making them make sense and feel right to people.
I’ve always lived between the digital and the handmade. I use Figma even for personal projects: from meaningful gifts to planning my own wedding, blending design, craft and storytelling into work that feels thoughtful and alive.
I also write poetry since I was a kid and it taught me to translate emotion into shape and language. That’s the sensitivity I try to bring into digital experiences: making them make sense and feel right to people.
Hey! That’s me.
Before I ever became a UX/UI designer, I was already observing people in shops, in conversations, in the small cues that reveal what someone needs. That curiosity for human behaviour became the way I design today: with purpose and empathy.
I’ve always lived between the digital and the handmade. I use Figma even for personal projects: from meaningful gifts to planning my own wedding, blending design, craft and storytelling into work that feels thoughtful and alive.
I also write poetry since I was a kid and it taught me to translate emotion into shape and language. That’s the sensitivity I try to bring into digital experiences: making them make sense and feel right to people.
My skills
A toolkit shaped by lived experience and built through continuous iteration, in work and in life.
User Research & Testing
Design Thinking Process
Prototyping in Figma
Information Architecture
Writing
Critical Thinking
Prototyping in Figma
Writing
Critical Thinking
Information Architecture
My skills
A toolkit shaped by lived experience and built through continuous iteration, in work and in life.
User Research & Testing
Design Thinking Process
Prototyping in Figma
Information Architecture
Writing
Critical Thinking
Prototyping in Figma
Writing
Critical Thinking
Information Architecture
From real life to real UX
From real life
to real UX
Turns out, I was already doing UX. I just didn’t call it that yet
Turns out, I was already doing UX. I just didn’t call it that yet
Hover each chapter to explore my journey
Click each chapter to explore my journey
Communication with purpose
Gratuated in Advertising & Marketing
Communication with purpose
Gratuated in Advertising & Marketing
Behaviour in first person
Worked in personalized customer experiences
Behaviour in firstperson
Worked in personalized customer experiences
Behaviour in first person
Worked in personalized customer experiences
Behaviour in first person
Worked in personalized, face-to-face customer experiences
The space as an interface
Designed visual in-store experiences
The space as an interface
Designed visual in-store experiences
Laboratory of error
Founded my own eco-conscious brand
Laboratory of error
Founded my own eco-conscious brand
Laboratory of error
Founded my own eco-conscious brand
Behaviour in first person
Worked in personalized, face-to-face customer experiences
Where everything connected
Completed a one-year UX/UI & Digital Product course
Where everything connected
Completed a one-year UX/UI & Digital Product course
My approach
A glimpse into the design philosophy that guides what I create
Curiosity about people
We’re all different and I love the challenge of finding what connects us and making that work in design to truly reach people.
Curiosity about people
We’re all different and I love the challenge of finding what connects us and making that work in design to truly reach people.
Function over form
I believe design starts with purpose. If it doesn’t solve a real problem or add value, it doesn’t matter how it looks.
Function over form
I believe design starts with purpose. If it doesn’t solve a real problem or add value, it doesn’t matter how it looks.
Simplify the journey
For me, a good experience is one you barely notice. If it feels simple and natural, people don’t have to think, they just move.
Simplify the journey
For me, a good experience is one you barely notice. If it feels simple and natural, people don’t have to think, they just move.
Nothing is final
Things change all the time (people, tools, behaviour), what works today might not work tomorrow. I believe tweaking things is what makes products better.
Nothing is final
Things change all the time (people, tools, behaviour), what works today might not work tomorrow. I believe tweaking things is what makes products better.
My Projects
Here’s where I explore ideas, solve problems and turn thoughts into digital experiences.
Épico
SOLO PROJECT
Created during my UX/UI Design & Digital Product course, Épico is a real-time event discovery concept built around relevance, trust and live community updates.
